407-340-0226
407-340-0226
Trust is everything in sports and business. At Platinum Sports Management, integrity forms the core of who we are and what we do. We are committed to maintaining a high-character reputation, ensuring our clients feel confident and supported in every decision.
Our clients are not just athletes—they are brands. We specialize in developing comprehensive NIL strategies that amplify their visibility and value. Our team works tirelessly to identify unique opportunities, from endorsements to licensing deals, ensuring every client stands out as an all-star in the competitive NIL space.
The NIL era demands bold, innovative ideas. Our forward-thinking approach ensures our clients stay ahead of trends, leveraging cutting-edge strategies to build enduring personal brands. Whether it’s digital media, sponsorships, or community engagement, we think big and deliver bigger.
In a fast-moving industry, agility and tenacity make the difference. Our extensive network and deep expertise in sports marketing and NIL management allow us to seize opportunities, overcome challenges, and deliver measurable success.
At Platinum Sports Management, we don’t just manage—we elevate. Join us and discover how we can transform potential into legacy, one opportunity at a time.
Founder, Entrepreneur James S. Painter III is a seasoned entrepreneur, investor, and sports business executive with deep experience at the intersection of athletics, branding, and capital markets. He is a co-founder and senior executive at Platinum Sports Management, where he focuses on NIL strategy, athlete development, brand partnerships, and long-term career planning for elite collegiate and professional talent. James brings a unique perspective to the NIL space, combining decades of business leadership with a player-first philosophy rooted in structure, discipline, and financial responsibility. His work emphasizes not just maximizing opportunities, but protecting athletes from short-term decisions that can compromise long-term success. Financial literacy, reputation management, and sustainable brand building are central pillars of his approach. In addition to Platinum Sports Management, James is the Founder and Managing Partner of Emerging Markets Consulting, a boutique investor relations and strategic advisory firm that has supported dozens of public and private companies across North America and international markets. He has led capital formation efforts, brand repositioning strategies, and growth initiatives across multiple industries, giving him rare insight into how athletes can transition their platforms into lasting business value. James is also the Co- Founder of A Game Beverage and The Pink Butterfly Foundation in honor of his daughter Fallon Kay Painter James is also deeply committed to mentorship and legacy. He believes NIL should be an extension of athlete development — teaching young men and women how to manage success, understand money, and prepare for life beyond sports. His leadership style reflects accountability, transparency, and long-term thinking, values shaped through years of working alongside coaches, executives, and high-performing teams. At Platinum Sports Management, James plays a key role in building a trusted ecosystem where athletes are empowered to compete at the highest level while developing the knowledge, discipline, and confidence needed to succeed long after the final whistle.
Platinum Sports Management,
Player Relations & Marketing
As the Director of Marketing, I will leverage my expertise in digital strategies and audience engagement to elevate brand visibility, drive fan interaction, and create lasting partnerships. By prioritizing the athlete, I am committed to ensuring their story is central to our campaigns, enhancing their personal brand while fostering strong connections with organizations. My focus is on crafting innovative, athlete-centric campaigns that maximize visibility, revenue, and long-term growth for the organization."
Social Media Director
Maggie is an expert in social media and communication strategy. Over the years, Maggie has developed and implemented countless campaigns focused on engagement and connecting clients across various market segments. When you need a campaign to be successful, Maggie is the go-to team member that always delivers.
Co-Founder
